Acerinox · Cardinal Rules

Acerinox approved a fully AI-generated piece because the creative direction was bulletproof — not because they were excited about the tool. This is the filter a senior recruiter recognizes: hard client, hard topic (worker safety has real consequences), and an AI production accepted on merit.

Audiovisual production methodology applied to a 100% AI pipeline. The storyboard was the credibility hook: when Acerinox saw 18 shots structured with scene / shot / location / duration markup, the conversation was no longer 'AI vs not AI' — it became 'professional production'.

• 18 shots fully storyboarded.
• Industrial palette, controlled lighting, recurring character casting.
• Editorial rhythm dictated by VO timecodes — zero desync.
• Continuity (raccord) resolved across a 100% AI generation through anchoring frames and prompt chaining.

• Final video delivered and integrated into Acerinox's internal safety comms.
• Making-of explained by Óscar published on LinkedIn — the case itself becomes outreach content.

• Selling AI to a conservative industry means hiding the 'how' in the pitch. Approval came when they saw a professional storyboard, not when they heard 'AI'.
• Structured storyboarding is the credibility multiplier. Same output, opposite perception.
• Internal corporate comms is the ideal testing ground for enterprise AI: low external reputational risk, high volume, faster approval cycles.