Agencia Creativa OBS

Traditional agencies produce quality but at enterprise cost and timeline. Automated AI services produce content cheaply but without creative direction — recognizable, interchangeable, no identity. OBS solves the gap in between: senior production, total creative direction, AI-native system end-to-end.

Each role has its own operational CLAUDE.md and is invoked when its expertise is needed. They share state through a documented kickoff protocol. Identities: Marco (Graphic), Laia (Art Director), Álvaro (Cinematographer), Nora, Diego, Sergio, Carmen.

• 01 · Creative Director — Óscar — macro decisions, approvals, direction.
• 02 · Graphic Designer — branding, layouts, templates.
• 03 · Video Editor — Remotion, Premiere, editorial rhythm.
• 04 · Art Director — moodboard, references, palette.
• 05 · Cinematographer — lens, light, framing.
• 06 · Sales — outreach, prospecting, proposals.
• 07 · Account Manager — client comms, deliverables.
• 08 · AI Manager — stack, models, integrations.

This is what no other AI creative has on the market. The piece that makes OBS a senior case study. Architecture decisions are documented as ADRs (Architecture Decision Records). Each role has an EVAL_X.md that defines how its output is measured.

• AGENCIA_MASTER.md — full structure, participation matrix.
• IDENTIDAD.md — what we are, what we are not.
• PROTOCOLO_INICIO_PROYECTO.md — 8-step project kickoff.
• 7 ADRs documenting decisions (references as QA gate, single image model standard, soul ID per client, etc.).
• 8 EVAL_X.md files defining how each role's quality is measured.
• Retrospectives + agency metrics.

• Pelundo AD01 delivered: 8 shots, 30s, IG + TikTok formats, full client package (PPTX + clips + audio + docs).
• Pelundo AD02 delivered: dual aspect ratio, slow feeder product.
• Albareto Doberman: 3 cover variants delivered, client chooses.
• Agency operating system documented and operational — the system itself is a deliverable.

• AI is infrastructure, not a shortcut. The agency's purpose is not to be cheaper — it's to produce with better creative direction than a hobbyist creative using AI, and faster than a traditional agency.
• Documentation equals quality. Each .md is a gate. What is not documented does not exist in OBS.
• Creative direction precedes the model. If Nano Banana disappeared tomorrow, OBS would keep operating. The tool is chosen last.
• The single operator IS the system, not the person. Óscar is not the bottleneck because the system absorbs everything absorbable.